Super Bowl vs. Champions League Final: Which Game is Bigger?

What Has More Viewers: Super Bowl or Champions League Final?

Champions League final vs. Super Bowl viewership reaches into the hundreds of millions, easily, for both games! Super Bowl 58 between the Kansas City Chiefs and the San Francisco 49ers, which ended as a 25-22 overtime win for the Chiefs, was the most-watched telecast in US history.

It reached a total of 202.4 million people throughout the game. 120 million people watched it on CBS, making it the biggest audience ever on a single network!

However, the 2024 Champions League final viewership is more than double that of Super Bowl 58. It is estimated that 450 million people watched the game between Real Madrid and Borussia Dortmund, which ended in a 2-0 victory for Real Madrid for their 15^th Champions League win!

It may have been even more against a more popular opponent. For the 2023 Champions League final, it was estimated that 700 million people watched Madrid beat Liverpool 1-0!

As popular as the Super Bowl is in the United States (and North America as a whole), soccer is the most popular sport around the world. As a result, the Champions League is usually watched by more people from across the globe.

Champions League Final vs. Super Bowl Prize Money for the Winning Team

The Champions league final vs. Super Bowl prize money battle also leans towards the soccer side. The Chiefs won $8.7 million for winning the Super Bowl, which is $164,000 for each player. There are usually 53 players on an NFL roster, but that’s a nice, little bonus for winning the biggest game of your career!

However, Real Madrid made out much better for winning their 15^th Champions League! They won $21.45 million for beating Borussia Dortmund. However, that money goes directly to the club, not the players. The club can use it however they want, but the players usually have major bonuses for winning the Champions League.

Average Ticket Prices: Super Bowl vs. Champions League Final 2024

Champions League final vs. Super Bowl ticket prices are a fierce fight as both tickets are hot commodities in sports.

Super Bowl 58 ticket prices were an average of $12,082, according to reports. This was the highest in Super Bowl history, and there are a couple reasons for this.

The Chiefs were going for their second straight Super Bowl, and both teams have a lot of fans. Super Bowl 58 was also played in Las Vegas, which is a tourist destination in itself.

The 2024 Champions League final was played at Wembley Stadium in London, England. While UEFA tried to put a cap on Champions League final ticket prices, the resale market was asking for big money! The cheapest ticket was $1,901, and general tickets were going for as much for $9,750.

The average sits at around $8,000, though, which lags behind the Super Bowl.

Super Bowl vs. Champions League Final Estimated Betting Volume

The 2024 Champions League final vs. Super Bowl 58 estimated betting value is tough to nail down. However, let’s just say there was a lot of money wagered on both events! For Super Bowl 58, there was a record $186.5 million wagered, just at Nevada sportsbooks alone! Ben Fawkes claimed, via an American Gaming survey, that $23.1 million was the estimated number overall.

An @AmericanGaming survey estimates that 67.8 million adults in the U.S. will bet $23.1 BILLION on the Super Bowl, up from 16B last year

— Ben Fawkes (@BFawkes22) February 6, 2024

Some context to remember is that Super Bowl bettors also have a ton of props to wager on, for example, the coin toss bet, and what color Gatorade will be poured over the winning coach’s head. You can also include Super Bowl halftime show betting in there as well, and entertainment betting props such as commercials.

As for the 2024 Champions League final, those numbers aren’t so readily available. However, the Champions League final is usually the most-bet game of the year in Europe, where people have been betting out in the open for years now, as opposed to the recent legalization in the United States. It is also reported that sports betting brought in almost $34 billion in 2023, and soccer is about a third of that.

There was no public data available for the Champions League Final 2024, or the tournament as a whole, unfortunately. However, we have data for the English Premier League 2022-23 season. Based on that, we estimated that average of x money was bet on an EPL game that season.

It’s safe to assume that big Premier League games attract at least twice the average, so a big derby would attract 2x that. Examples of those games are any combination of Liverpool, Manchester United, Manchester City, Arsenal, Chelsea, and you can throw in Tottenham and Newcastle, if you’d like.

Data shows that $79,331,945,000 (in USD) was wagered on the EPL 2022-23 season, and if you average that out for 760 total EPL games that season, it’s just above $100 million per game.

The Champions League, especially the final, is most certainly more than that, since there are no other games and it attracts the interest of the entire soccer world. It’s also usually in late May or early June on a Saturday afternoon, when there really isn’t much else competing against it.

As a result, we assumed it is at least 20 times bigger than a standard EPL game because of the global popularity of the league and the lack of competition on the Champions League Final weekend. That brings forth a number of just above $2 billion and that’s certainly a low estimate!

Therefore, it’s easy to assume that the 2024 Champions League final, while not as heavily bet as Super Bowl 58, brought in a lot of money to online sportsbooks!