- Formula 1 partners with San Diego consumer data company ALTS Sports Data
- ALTS Sports Data to provide enhanced fan engagement for Formula 1 betting
- The Formula 1 season officially gets started on March 14
Formula 1 sports bettors can look forward to enhanced analytics to use in their wagers this year as Formula 1 recently announced a partnership with ALTS Sports Data. The deal is to provide betting-focused real-time predictive analytics for the racing season and beyond that officially kicks off on March 14 at the Australian Grand Prix.
The goal of the partnership is to give fans the opportunity to bet on more markets that are backed with accurate data. In addition to analytics, ALTS will provide proprietary data and priced odds solutions.
By enhancing the gameday race experience for bettors with their priced odds solutions, live markets and micro-market capabilities, ALTS hopes to further connect F1 to its ever-growing global audience of over 700 million fans.
“Sports betting is an increasingly important part of the global fan experience, and Formula 1 is committed to delivering new and entertaining ways for our audiences to engage with the sport.” – Emily Prazer, Chief Commercial Officer, Formula 1
About ALTS Sports Data
ALTS Sports Data was founded in 2021 and aims to provide sports betting data focused on popular alternative and action sports.
ALTS Sports Data includes partnerships with Championship Drag Racing, World Surf League, Athletes Unlimited, Monster Energy and approximately 20 more action sports leagues and teams.
In January, ALTS Sports Data signed a comparable partnership deal with X Games to allow fans to bet on standard betting markets, plus player props as well. This is the first time X Games fans have been able to wager on the sport.
ALTS is also in partnership with multiple sports betting operators including DraftKings, Fanduel, Bet365, Caesars Sportsbook, Underdog Fantasy and BetMGM.
