- NHL’s Ottawa Senators sign new online casino partnership
- ToonieBet partners with Senators for enhanced fan experiences
- The Ottawa Senators are heading back to the Stanley Cup Playoffs for the first time in eight seasons
This week the Ottawa Senators announced a new online casino partnership with ToonieBet. The announcement comes just in time as the Senators return to the Stanley Cup Playoffs for the first time since 2017.
ToonieBet launched in 2024 and is a brand of Soft2Bet. As the official online casino sponsor of the team, the deal opens exciting branding opportunities for ToonieBet, plus engagement experiences and promotions for Senators fans.
ToonieBet Branding and Fan Engagement Opportunities
Enhancing the fan-engagement experience is a major goal of the partnership that will include contests, giveaways, and a ToonieBet presence at the Canadian Tire Centre.
Highlights of the partnership include the following.
- Branding for in-arena and virtual broadcasts with digitally enhanced dashboards for a total of 32 home and away games
- Board signage for home games
- Virtual slot signage for selected games
- A digital inventory on the Senators’ website
- Hosted contests on Senators’ social media channels
- Hosted contests on Senators’ website
Senators fans can look forward to opportunities to win prizes like official team merchandise and tickets to a game.
Martin Ballard, the Ottawa Senators VP of Corporate Sponsorships was proud to welcome ToonieBet to the Senators family.
“Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting,” said Ballard in an official NHL.com press release.
“Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. — Martin Ballard, VP of Corporate Sponsorships, Ottawa Senators
About ToonieBet
Since 2024, ToonieBet has offered fast, fair and secure online casino gaming for residents of Ontario as a Soft2Bet brand.
Soft2Bet is a growing casino and sportsbook iGaming turnkey solutions provider that also recently partnered with Caesars and launched in New Jersey. Soft2Bet operates iGaming brands across the globe and owns 19 licenses.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet shared the excitement as the company continues to grow in the competitive Canadian market.
“Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario,” she said.
“In a short period, we have achieved impressive performance and retention results, with a primary focus on localized, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
When betting on the Ottawa Senators during the Stanley Cup Playoffs, remember to look out for the best sports betting promos and bonuses. We recommend exploring some of the best NHL betting sites in your region for odds and props on every game.
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