Millions of non-football fans tune in on Super Bowl Sunday just for the ads, so it’s no surprise that many bookies offer Super Bowl 59 commercial prop bets. You can place wagers on various brands and their ads during the big game.
These bets are unpredictable, so we encourage you to be careful and only place small wagers. Still, betting on the latest commercial prop bets for Super Bowl 59 can be fun, so we’re here to help with expert predictions!
Best Super Bowl 2025 Commercial Prop Bets Overview
All odds in this article are courtesy of Bovada.
| Which Ad Airs First? | Odds | Pick |
|---|---|---|
| Booking.com vs. Bosch | Booking.com (-115)/ Bosch (-115) | Bosch (-115) |
| Booking.com vs. GoDaddy | Booking.com (-115)/ GoDaddy (-115) | GoDaddy (-115) |
| Hellmann’s vs. Lays | Hellmann’s (-200)/ Lays (+150) | Lays (+150) |
| Little Caesar’s vs. Taco Bell | Little Caesars (-115)/ Taco Bell (-115) | Little Caesars (-115) |
| NerdWallet vs. Taco Bell | NerdWallet (-115)/ Taco Bell (-115) | NerdWallet (-115) |
Top NFL betting sites have multiple ways to wager on commercials for the Super Bowl. One of the common types of wagers is picking which brand’s ad will air first.
These markets are typically coin flips and do not involve much strategy, so you simply need to pick a side. However, there are a few markets where betting value can be found.
The Super Bowl gets bigger every year, and it is almost too large of an event to be contained to one channel. Unlike last year, though, there won’t be a simulcast of the game on Nickelodeon which is owned by CBS.
Fans can still watch the Big Game on Tubi and other streaming services. However, only advertisements that air on the main Fox TV broadcast will be counted for these wagers.
Are you looking for more Super Bowl 59 commercial prop bets? Bovada is full of novelty Super Bowl props, including thrilling commercial wagers. You can even claim an exclusive welcome bonus worth up to $1,000 in extra funds for your Super Bowl 59 commercial betting bankroll.
Booking.com vs. Bosch
- Booking.com (-115)
- Bosch (-115)
A new trend recently has been the use of Super Bowl ad teasers. These ads are used to generate interest in the Super Bowl commercials in the weeks leading up to the Big Game.
Bosch, for instance, has a teaser for its Super Bowl commercial that features Antonio Banderas and a Randy “Macho Man” Savage impersonator.
For this matchup, Bosch is facing Booking.com, a regular during Big Game commercials, that has also reserved time during Super Bowl Sunday.
Antonio Banderas Teases Bosch's Wrestling-Inspired Super Bowl Ad: They Broke a Table 'Five Times' (Exclusive) https://t.co/INjkKEOAch
— People (@people) January 27, 2025
There is no teaser, yet, for Booking.com, but that does not mean the ad will be aired later. Booking.com and Bosch are both listed at -115 in this head-to-head bet in the latest Super Bowl first commercial odds.
This will be Booking.com’s fourth consecutive year airing a Super Bowl ad. Last year, Booking.com’s ad, which featured Tina Fey and a variety of “doppelgangers,” aired in the second quarter.
Rumors suggest the travel agency website has opted for a later time slot this year, so the chances that Bosch will air first during the Big Game are pretty big. Big enough to take the -115 odds for this Super Bowl 59 commercial prop bet.
Booking.com vs. GoDaddy
- Booking.com (-115)
- GoDaddy (-115)
Bovada also offers a wager pitting Booking.com against another Super Bowl regular, GoDaddy. Like Bosch, GoDaddy has released a teaser for its upcoming advertisement. However, instead of using attractive women in provocative situations to cater to male viewers, GoDaddy has opted to feature Walton Goggins instead.
GoDaddy aired Super Bowl commercials from 2005 to 2017, featuring the likes of WWE Diva Candice Michelle, NASCAR driver Danica Patrick, and model Bar Refaeli. However, the site stopped airing ads during the Big Game for nearly a decade.
According to reports, GoDaddy will return with a Super Bowl ad this year. The question for this wager is whether GoDaddy’s ad will air before Booking.com’s.
GoDaddy’s history of risqué advertisements could force them into a later time slot. However, the long absence from the Big Game was partially caused by backlash toward GoDaddy’s ad. There is a chance the domain registry opts for a less provocative ad and gets an earlier time slot.
As mentioned above, Booking.com’s advertisement is reportedly booked for a time slot in the fourth quarter. Considering that, I recommend betting on GoDaddy in this Super Bowl LIX ad prop bet.
Hellmann’s vs. Lays
- Hellmann’s (-200)
- Lays (+150)
Not every commercial prop bets market for the Super Bowl is a coin flip. Bovada has Hellmann’s as a -200 favorite to air its ad before Lays. Last year, Hellmann’s ad featured “Mayo Cat” and SNL alum Kate McKinnon.
SUPER BOWL | Hellmann’s dropped the teaser for its upcoming #SuperBowl ad, and you may want to listen closely. 👀
Read more – https://t.co/t94o9Sb7Pa pic.twitter.com/YmBBKOaKIH
— ADWEEK (@Adweek) January 23, 2025
If you have been a frequent watcher of the NFL this season, you have likely seen Hellmann’s commercials with Tennessee Titans’ quarterback Will Levis. The Titans QB is absent from the Mayonnaise’s Rom-Com-themed teaser ad.
Lays, on the other hand, could use some good press at the moment. The company recently issued a major recall, just weeks ahead of the Big Game. Frito-Lay has aired ads for years, but this will be the first time since 2022 that Lays has aired a Super Bowl commercial.
Despite being an underdog in the latest 2025 Super Bowl commercial prop bets odds, I think Lays is the better bet here. It is one of the few chances for betting on plus money in this type of wager, so bettors should take advantage of the opportunity, especially since the company will be looking to boost its image.
Little Caesar’s vs. Taco Bell
- Little Caesars (-115)
- Taco Bell (-115)
Speaking of food-based advertisements, you can also bet on Super Bowl 59 first commercial odds between Little Caesars and Taco Bell. Both food brands aired advertisements featuring major NFL stars during the regular season.
Justin Jefferson, George Kittle, Amon-Ra St. Brown, and others promoted Little Caesars in ads this year. Taco Bell, on the other hand, continued its campaign with wide receiver Davante Adams as its poster boy. Both companies are listed at -115 in this wager.
Taco Bell is bringing fans and Doja Cat in for its Super Bowl 59 ad. In the teaser for this year’s ad, fans were informed of their chance to appear in Taco Bell’s first ad for the Big Game since 2022. Doja Cat, who was in the 2022 ad, is also shown trying to sneak into the advertisement with Taco Bell customers.
Little Caesars is also returning after a hiatus with its first Big Game ad since 2020. The ad is also rumored to announce a new product for fans of the pizza chain. It is the official pizza sponsor of the NFL, which makes me think Little Caesars will have an early spot in the lineup this year.
NerdWallet vs. Taco Bell
- NerdWallet (-115)
- Taco Bell (-115)
Bovada also has odds on whether Taco Bell’s fan-filled ad will air before NerdWallet. Once again, both options are available at -115 in the updated Super Bowl 59 commercial prop bets.
.@DojaCat x TacoBell premiering during the Super Bowl. pic.twitter.com/rBt5z2mUZJ
— Doja Cat News (@DojaNews) January 23, 2025
Taco Bell’s ad will feature fans and Doja Cat. NerdWallet, conversely, has opted to go with a beluga whale as the featured star of its Super Bowl ad teaser. This is NerdWallet’s first Super Bowl commercial.
A company’s Big Game debut is a big deal, and NerdWallet will undoubtedly pull out all the stops for its first Super Bowl ad. Taco Bell is a veteran of the space but is returning after a multi-year absence. Both companies have the same Super Bowl LIX prop bet odds for this wager, so it is a coin flip.
As the newcomer, I’m inclined to think that NerdWallet’s ad will air first. Taco Bell’s interactive ad is the more highly anticipated of the two and should air in the second half of Super Bowl 59.
More Super Bowl 59 Prop Bets
Super Bowl commercial prop bets offer the chance to wager on one of the best non-football aspects of the Big Game. See the guide above for my top Big Game ad prop wagers and predictions.
Commercial prop bets for Super Bowl LIX are not the only way to bet on the Big Game. Here are a few other thrilling betting markets to consider for Super Bowl Sunday.
